Most PortCos don't have a growth problem
They have a commercial architecture problem
Pricing on inertia. GTM bolted together from campaigns. A sales motion that depends on the people who left
Commercial infrastructure is always the missing piece
The PE playbook has changed. Most PortCos have not
We typically see five structural failures in every underperforming PE-backed B2B services business. Our thinking is regularly refreshed and supported by the latest external benchmarking.
Four services
One commercial operating system
Fixed-scope, operator-led, and built for the PE clock
We work with PE-backed B2B services organisations with revenue of approximately £50m–£300m. Our services address distinct layers of an organisation's commercial system. Run them in sequence or pick the one your investment case most demands right now.
Commercial Architecture
Build the engine
Few PE-backed B2B services firms have a commercial infrastructure that matches their investment case. We design and embed architectures to close structural gaps — with a focus on ICP analysis, proposition development, market positioning, and go-to-market models.
Sales Operating Model
Codify the playbook
The business has strong individual performers. The pipeline depends on them. Everything else is inconsistent. That model has a ceiling. We build operating models that make performance repeatable — a qualification framework, a forecast model, a sales playbook any senior hire can execute from day one.
Pricing Power
Recover the gap
Most professional services firms deliver significantly more value than they capture. Pricing decisions are made under pressure, without a framework. Discounts compound. Margin erodes. We fix the architecture, not the rate card.
Partner Programmes
Break the ceiling
Direct revenue has a ceiling. For professional services firms at scale, a well-designed partner programme breaks through it. We define partner strategy, identify and qualify the right profiles, build commercial frameworks, and embed the operating model for managing partner performance over time.
Two operators
One discipline
Twenty years on the side of the deal that has to deliver
Adam Kantor
Partner
Adam has led commercial transformation across PE-backed B2B services businesses for 20+ years. His work spans revenue architecture, go-to-market design, ICP frameworks, and board-level commercial advisory — across professional services, technology-enabled services, and managed services, each at the point where commercial infrastructure needed to be rebuilt to support PE-driven growth. Prior to Torva Partners, Adam was CEO of BSL Group, a PE-backed UK B2B services firm providing workforce optimisation, conversational AI, and compliance recording solutions.
Connect on LinkedInPaul Allen
Partner
Paul has built and scaled commercial and revenue functions across B2B services businesses from early-stage through institutional scale. He brings CCO-level capability and two decades of managing commercial teams through PE ownership cycles, from first 100 days through to exit preparation. His focus spans leadership and operational layers: sales operating models and commercial team structures that make performance repeatable. Prior to Torva Partners, Paul was Chief Commercial Officer at Freeman Clarke, the UK’s leading provider of fractional technology leadership solutions.
Connect on LinkedInWe work with a small number of firms at any one time.
That is a deliberate choice, not a capacity constraint. Every client gets direct access to both partners. Where we bring in associates, they are hand-selected for specific engagements from our established network.
Speak with us
The investment case is on the clock
So are we
Tell us the PortCo, the hold-period stage, and the commercial gap you can name. We will reply inside 48 hours with a view, not a brochure.